Radiohead allowed fans to pay any they wanted for its new album, �In Rainbows.� Nine Inch Nails went one better by giving away �The Slip� for free on its Web site.
What�s adjacent in the world of innovative on-line album firing marketing?
Charitable causes, according to the Walkmen.
The New York indie band recently released its new allbum, �You & Me,� through AmieStreet.com�s �Download To Make a Difference Campaign.� The payoff go to the Memorial Sloan-Kettering Cancer Center and the Joy Fund, which provides amusement and activities for patients.
The Walkmen�s charitable gesture is in the name of 7-month-old Luca Vasallo, wHO is battling AML leukaemia at the New York-based hospital.
�(Vasallo is) doing a great job fighting a very difficult disease,� said the Walkmen�s Peter Bauer in a statement. �This is a very good formation that surely deserves the attention.�
Talk just about guilt-tripping downloaders into not stealing.
The superiority mp3 download of �You & Me� costs $5; AmieStreet.com will donate every penny to the causal agency. The album, already generating strong reviews, will be released in traditional formats through Gigantic Music on Aug. 18.
Catch the Walkmen at the Middle East in Cambridge on Sept. 18. For more on Vasallo�s fight against leukaemia, go to loveforluca.com.
Moz on delay
Morrissey fans don�t incisively need another reason to mope more or less like they�re suffering from a freaky throat infection, but they got one last week.
Billboard reported the release of Mozzer�s new album, �Years of Refusal,� will be delayed until sometime in 2009. No reason for the delay was tending by Morrissey�s publicists, only it could have something to do with the recent head hemorrhage and hospitalization of producer Jerry Finn.
Originally expected to drop next month, �Years of Refusal� will be Morrissey�s Polydor Records debut. The album is expected to be a bit more rocking than recent efforts and share some guitar work DNA with Moz�s hard-edged 1995 release �Southpaw Grammar.�
Looks like we�ll take in to expect and see.
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